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Workplace Culture
May 28, 2026
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5 min read
How effort has shifted from something to be admired to something to be managed.
May 21, 2026
2 min read
Three recent essays that fit together better than I expected.
Hiring & Talent
May 19, 2026
Hiring used to be structured and predictable. Apparently, it’s now happening in bars, airports, and the cereal aisle.
May 14, 2026
4 min read
What AI is doing to your people, a free guide for HR leaders this week
Future of Work
May 12, 2026
As AI becomes normal at work, people are starting to worry less about doing good work and more about proving they did it themselves.
Work Design & Careers
May 7, 2026
Why the 9-5 quietly rewards morning people, and asks everyone else to do their hardest thinking at the wrong time.
May 6, 2026
3 min read
Efficiency is winning. Something else is quietly losing. Four essays on what that looks like.
Leadership
Apr 28, 2026
What happens after personality labels stick, and start shaping who gets what at work.
Apr 23, 2026
AI notes may be nudging meetings toward polish over real-time thought.